Legal
Privacy Policy
Effective date: February 14, 2026
This policy explains how UTM Studio collects and uses personal data for the waitlist and product communications.
1. Data Controller
Controller: UTM Studio (founder-led product). Contact: privacy@utmstudio.io.
2. Data We Collect
- Contact data: work email.
- Qualification data: role, monthly ad spend range, optional pain description.
- Attribution data: UTM parameters, landing page URL, referrer.
- Technical data for security and fraud prevention: timestamp, hashed IP value, and user agent.
We do not collect sensitive personal data categories through this form.
3. Why We Process Data
- To manage and prioritize early access requests.
- To contact you about beta invitations and product updates.
- To measure campaign performance and prevent abuse.
4. Legal Bases (GDPR)
- Consent: when you submit the form and agree to this policy.
- Legitimate interest: basic security logging and service improvement.
5. Cookies and Similar Technologies
- Necessary storage: remembers consent choice and form operation.
- Optional analytics: enabled only after explicit consent from the cookie banner.
You can reject optional analytics cookies at any time from the cookie banner settings on the landing page.
Use the "Cookie settings" link in the footer to reopen consent controls at any time.
6. Data Retention
Waitlist data is retained for up to 24 months after collection unless a deletion request is made earlier.
7. Sharing and Processors
We may use infrastructure and service providers (hosting, database, email, analytics) under data processing agreements. We do not sell personal data.
8. International Transfers
If data is transferred outside your country, we use appropriate safeguards (for example, standard contractual clauses where required).
9. Your Rights
- Access, correction, deletion, and portability of your data.
- Withdraw consent at any time.
- Object to processing where applicable.
To exercise rights, email privacy@utmstudio.io.
10. Changes to This Policy
We may update this policy and will post the new effective date on this page.
11. Disclaimer
This is a practical startup policy template and not legal advice. For strict compliance in your target jurisdictions, review with a qualified lawyer.